Thursday, June 9, 2022

Bourbon Barrel Blurbs, Vol. 01, Ed. 02

Cascade Moon Proves Quality Is Not Inherently Tied To Proof With Launch Of 15-Year Old Spirit

Cascade Moon 15 Year Old Emerges as One of the Only Available Barrel Proof Spirits Under 40% ABV

In a recent press release, Cascade Hollow Distilling Co. announced the release of Cascade Moon 15-Year Old Barrel Proof, which is launching in select U.S. markets this month.

The new Cascade Moon offering is a pleasant, sophisticated spirit that originally entered the barrel at 115 proof, where it was aged for 15 years in Cascade Hollow's single-story rickhouses. As a result of the curious conditions experienced by these barrels, the proof of the offering dropped to 79.8, below the minimum standard to be classified as a whisky.

Since the line's inception in 2020, the mission of the Cascade Moon Series has been to further conversations around the American whisky category while bringing consumers a variety of beautiful and small-batch liquids. As a surprise twist on barrel proof, this Cascade Moon release offers drinkers a unique tasting experience by bringing a barrel-proof spirit distilled by grain to consumers and providing an opportunity for more discussion around the relationship between proof and quality in the category.
 
                                                                                                                                                      

Angel's Envy® Unveils $8.2 Million Brand Home Expansion And First Virtual Distillery In Decentraland

ANGEL'S ENVY, the Kentucky-based craft distiller that produces finished whiskeys, today unveiled its completed $8.2 million Brand Home expansion at 500 E. Main St. in Louisville, Kentucky, U.S. The expansion, which adds 13,000 square feet to the facility, will allow ANGEL'S ENVY to welcome an additional 64,000 visitors each year, doubling annual guest capacity. To celebrate, ANGEL'S ENVY, the super-premium whiskey owned by Bacardi Limited, is inviting fans to plan an in-person visit or experience the Brand Home virtually via the ANGEL'S ENVY Meta Distillery, the first-ever distillery experience in Decentraland. The ANGEL'S ENVY Meta Distillery – which includes a gamified and educational distillery production tour and bourbon-making experience, interactive cocktail challenge, Proof of Attendance Protocol (POAP) token, non-fungible token (NFT) wearable giveaways, and more – will launch in Decentraland on June 14, National Bourbon Day, and remain open through June 20.

The expansion to the ANGEL'S ENVY Brand Home will create approximately 20 new jobs in Louisville and includes new spaces and experiences for guests, such as a larger retail area, five new tasting rooms, an additional bar space, event space, and full catering kitchen and a designated room for ANGEL'S ENVY's "Bottle Your Own" experience, which will now offer guests the chance to fill their own bottles of a distillery-exclusive Single Barrel offering. ANGEL'S ENVY worked with Joseph & Joseph, Contagious, and Sullivan & Cozart on the design and build for the expansion; construction began in late 2020. Visitors can now learn more about distillery experiences, book tours, and inquire about private events at angelsenvy.com/distillery.

With the launch of the ANGEL'S ENVY Meta Distillery, the super-premium bourbon brand becomes the first in the Bacardi portfolio of brands to create a Brand Home in the metaverse. Users (age 21+) are taken on a series of gamified experiences such as a mash bill challenge, cask personalization in the barreling room, and an ingredient quest to create cocktails. In addition, users have the opportunity to plant virtual white oak trees around the distillery, correlating to trees planted in real life through ANGEL'S ENVY's "Toast the Trees'' initiative – a program created in 2014 to raise awareness about the importance of a healthy white oak tree population to preserve the future of bourbon. ANGEL'S ENVY partnered with Terrazero Technologies Inc., a metaverse products and services technology firm and experience development studio, to create the ANGEL'S ENVY Meta Distillery.

Throughout the experience, which is easily accessible for first-time or established users of Decentraland, users will earn virtual badges, a POAP token, and free customized NFT wearables. Users within the U.S. will be able to purchase physical items from the ANGEL'S ENVY webshop and a metaverse cocktail delivered to their door via Cocktail Courier. They can also enter to win an ANGEL'S ENVY mixology kit. More information about how to access and engage with the experience can be found here.
 
                                                                                                                                                      
 

Murlarkey's Alchemy Continues - First Straight Bourbon Release Takes Double Gold At NYISC, Salsa Borracha Whiskey Takes Gold At ADI

MurLarkey Distilled Spirits announced that its first bourbon release, MurLarkey Birthright™ Straight Bourbon Whiskey, has won the Double Gold medal at the 13th Annual New York International Spirits Competition.

Earlier this year, MurLarkey Papi's Salsa Borracha Whiskey earned a Gold Medal in the American Distilling Institute's 2022 International Spirits Competition. The judges noted the whiskey's "incredible flavor construction" and how the corn whiskey spirit "tastes so much like actual salsa."

MurLarkey has now won at least Gold in international competition in five categories: Vodka (Divine Clarity Vodka), Gin (Imagination Gin), Aged Whiskey (Smokehouse Whiskey), Flavored Whiskey (Papi's Salsa Borracha Whiskey), and Bourbon (Birthright™ Straight Bourbon Whiskey), an achievement to our knowledge no other craft distillery can claim.
 
                                                                                                                                                      
 

Booker’s Bourbon releases 2022-01 “Ronnie’s Batch”

Booker’s has announced the release of the first batch in their 2022 collection, Booker’s Bourbon 2022-01 “Ronnie’s Batch.”

“Ronnie’s Batch” is named in honor of Ronnie Land, a longtime employee at the Jim Beam Clermont and Boston, KY plants, when Booker Noe was a master distiller. Ronnie worked at Jim Beam for 40 years, eventually working his way up to Warehouse Manager.

Booker’s “Ronnie’s Batch” has been aged for 6 years, 11 months, and 22 days, and is bottled at 124.3 proof (62.15% ABV). Booker’s “Ronnie’s Batch” is described as having a “rich vanilla aroma with hints of brown spice,” with “a sweet taste that comes from the time spent aging in the unique Kentucky climate,” concluding with “a warm and pleasant finish.”
 
                                                                                                                                                        

Woodford Reserve Releases New Distillery Series ‘The Toasted Oak’

The Toasted Oak Oat Grain is fully matured Woodford Reserve Oat Grain Bourbon finished in new, heavily toasted barrels.

An eclectic line of one-of-a-kind expressions, Distillery Series pushes the creative boundaries of whiskeys to the extreme. Each selection is masterminded by Master Distiller Chris Morris and is available for purchase at the Woodford Reserve Distillery and limited Kentucky retailers.
                                                                                                                                                      



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