Marianne Eaves Debuts Forbidden & James B. Beam Distilling Co. Introduces An American Single Malt Whiskey

Forbidden Bourbon by Master Distiller Marianne Eaves

Marianne Eaves, Kentucky's first female Master Distiller, has introduced Forbidden, the spirits industry's first white corn and white winter wheat expression of Kentucky bourbon. The bourbon is the result of nearly a decade of work by Eaves, who aimed to capture the essence of an elegant mature bourbon through nontraditional low-temperature fermentation. Forbidden Bourbon breaks new ground by using unconventional ingredients and techniques. The initial release is a small batch of 5-year-old bourbon with a sweet and smooth profile, featuring flavors of vanilla, caramel, citrus, and oak spice. It will be available in select states and online at a SRP of $129. The first release will include a highly allocated number of hand-blended bottles along with three single barrel cask strength expressions. Learn more at DrinkForbidden.com.

Clermont Steep™ American Single Malt Whiskey. Photo credit: Beam Suntory

In another development, James B. Beam Distilling Co. has entered the American Single Malt Whiskey category with the launch of Clermont SteepTM. Developed by Freddie Noe, 8th Generation Master Distiller, Clermont SteepTM is a five-year-old American Single Malt Whiskey distilled and aged in Clermont, Kentucky. Noe defined the guidelines for this emerging category, emphasizing the unique flavor of American malted barley. The whiskey showcases warm toffee sweetness and a bready taste. Clermont SteepTM marks a significant step for James B. Beam Distilling Co. as it explores this growing segment. The whiskey will be available in select states starting June 2023. Learn more HERE.

[Press Release] Bardstown Bourbon Co. to Release Final Expressions in Fusion Series

Bardstown, Ky. (September 21, 2022) -- With Bardstown Bourbon Company's own distillate reaching maturity and the forthcoming Origin Series impending release, the Fusion series is preparing to take a rest from the shelf. Fusion 8 is now available at the Bardstown Bourbon Co. gift shop, online, and at retailers across 20 states. Fusion 9, will be available later this fall. 

Fusion series releases combine older sourced whiskey and younger bourbon which has been distilled and aged by Bardstown Bourbon Co. and shows a range of mashbills across the blends including corn, rye, wheat, and malted barley. The journey of the unique series has been to see the changing flavor profiles as the Bardstown Bourbon Co. bourbon ages, becoming more prominent in the blends over time as the distillery has established itself as a major player in the industry. Both Fusion 8 and Fusion 9 feature 4-year-old bourbon from Bardstown Bourbon Co., the oldest bourbon yet released by the brand.

Fusion 8, available now, brings together two vibrant high-rye Bardstown Bourbon Co. distilled bourbons, balanced by a bold 12-year-old Kentucky expression. The round mouthfeel leads to sizzle and spice on the palate making this Fusion a unique, standout blend. Ripe apricot, mint, and green tea are balanced by layers of caramel and honey over baked apples. A refreshing, lively spice awakens the palate and leads to a balanced, signature Fusion finish. Fusion 8 is presented at 95.5 proof (47.75 percent ABV).

"With Fusion, not only have we enjoyed the evolution of the series as more of our stock comes of age, but also the interesting play between old whiskies and younger ones which bring a complexity in flavor profile that you don't see elsewhere," said Dan Callaway, VP Product Development and Hospitality, who leads blending for Bardstown Bourbon Co., "As we move toward new and exciting releases with the distillate we've created, Fusion will remain a signpost in the history of Bardstown Bourbon Co. encompassing our approach to the art and science of modern bourbon blending."

Fusion 9, the series' final release, will be available later this fall. Waves of butterscotch and ripe cherry meet mint, coconut, and black pepper lead this nuanced blend. A luscious mouthfeel of red fruit and maple gives way to an indulgent finish of caramel sweetness with lasting rye spice. 

"Throughout the series, we've showcased the best of our estate-distilled bourbon with carefully curated aged whiskey. We conclude the series with our favorite creation to date," said Callaway.

Fusion 9 is presented at 96.8 proof (48.4 percent ABV). Both releases are offered as 750 mL at an SRP of $64.99.

Bardstown Bourbon Co. Fusion 8 (Now available)

95.5 proof (47.75 percent ABV)

• 12% 4-year-old Bardstown Bourbon Co. - 75 percent corn/ 21 percent rye/ 4 percent malted barley
• 58% 4-year-old Bardstown Bourbon Co. - 70 percent corn/ 18 percent rye/ 12 percent malted barley
• 30% 12-year-old Kentucky bourbon - 78 percent corn/ 10 percent rye/ 12 percent malted barley

Bardstown Bourbon Co. Fusion 9 (Available late fall)

96.8 proof (48.4 percent ABV)

• 48% - 4-year-old Bardstown Bourbon Co. - 75 percent corn/21 percent rye/ 4 percent malted barley 
• 22% - 4-year-old Bardstown Bourbon Co. - 60 percent corn/26 percent rye/ 10 percent wheat/ 4 percent malted barley 
• 30% 12 yr. KY 75 percent corn/ 13 percent rye/ 12 percent malted barley

About Bardstown Bourbon Company: 

Founded in 2014 by Peter Loftin in the heart of Bourbon Country on 100 acres of active farmland, Bardstown Bourbon Company, 1500 Parkway Drive, Bardstown, Ky., is one of the country’s most modern and technically advanced whiskey distilleries. Celebrating the art of making high-quality, authentic bourbons, the innovative distillery produces custom rye, whiskey, and bourbon for prominent brands including High West, Belle Meade, Hirsch, and many others through its one-of-a-kind collaborative distilling program. Bardstown Bourbon Company honors tradition and drives innovation with their exceptional destination experience for visitors, offering the only full-service restaurant located within a distillery on the Kentucky Bourbon Trail, The Kitchen, and Bar at Bardstown Bourbon Company.

Contact:

Holly Weyler 

holly@flytrapsnap.com

502.836.8715

 

 

[Press Release] Historic Bourbon Brand, Fortuna, to Re-Enter the American Whiskey Market

Image from Fortuna Bourbon's website

STANFORD, Ky., Sept. 20, 2022 /PRNewswire/ -- Historic whiskey brand Fortuna Bourbon is set to re-enter the market for the first time in over 50 years.

Operating from the late 1800's until the mid 1960's, Fortuna was once a prolific and known brand throughout America. After shuttering their doors during the dark days of whiskey, the brand is now being revitalized for a new generation of whiskey lovers.

Fortuna is being revived by the people behind Rare Character, an emergent brand founded in 2021 by industry veterans Pablo Moix and Peter Nevenglosky. Joining them in 2022 is Andy Shapira, an industry expert who gained invaluable experience and insight while working and growing up in his family's three-generation legacy business Heaven Hill Distilleries.

Fortuna was originally founded by Phil Hollenbach, a German immigrant, in the late 1800's. Hollenbach found success in Kentucky by bringing "A Taste of Good Fortune" to all with his remarkable bourbon.

Through extensive research including correspondence with members of the Hollenbach family, this iteration of the brand aims to recreate the essence of Fortuna at its peak in the 1880s, down to the branding, bottles, and bourbon itself.

"We were fortunate to have had access to a few vintage bottlings of Fortuna, as well as the Hollenbach's original flagship brand Glencoe," said Shapira. "This helped produce a flavor profile to shoot for and shape the way we approach meticulously selecting the six barrels that make up each batch of Fortuna. We are proud of the results."

The whiskey is a blended Kentucky Straight Bourbon Whiskey, 102 proof, aged a minimum of 6 years. "It's so perfectly balanced it's crushable," explained co-founder Pablo Moix. "I come from a bar background, so I just approached it the same way I would do cocktails."

Moix, Nevenglosky, and Shapira are no strangers to whiskey; they're responsible for Rare Character Whiskey, one of the fastest growing whiskey brands in America. Through exclusive single barrel releases and innovative product lines such as The Finishing Series and The Native Wood Series, Rare Character has quickly become known in whiskey communities.

Fortuna is available to purchase via seelbachs.com in nearly all 50 states, and kandlwines.com for customers in California. MSRP is $84.99.

To learn more about Fortuna and its history, visit fortunabourbon.com and follow @fortunabourbon on Instagram. The brand plans to release new products in 2023 as well.

SOURCE Rare Character Whiskey Company

CONTACT: Ian Kelley, Marketing Manager, 720-614-8242, ian@rarecharacterwhiskey.com

[PRESS RELEASE] Russell's Reserve® Introduces Annual "Single Rickhouse Collection" with Inaugural Release from Legendary Retired Rickhouse, Camp Nelson C

Crafted exclusively from barrels aged in a single, designated rickhouse, each small batch offering explores the impact of the aging environment, available for a limited time in select markets 

LAWRENCEBURG, Ky., Aug. 30, 2022 /PRNewswire/ -- Straight out of the Commonwealth of Kentucky, award-winning and family-crafted Russell's Reserve announces the debut of an all-new, annual limited-edition collection: Russell's Reserve Single Rickhouse. Serving as a distinct expression of the location (or "rickhouse") where the liquid is aged and the "terroir" of that aging environment, each Single Rickhouse bottling will feature rare liquid from a different, individual rickhouse - past and present - at the Wild Turkey Distillery. The series explores the often unsung contributions specific resting places have on a whiskey's final character, celebrating varied nuances of whiskey aging across these different environments. In light of the recent floods in Eastern Kentucky and the heart of Bourbon Country, the Russell family gladly donated the first bottles of this special liquid to The Kentucky Bourbon Benefit - Eastern Kentucky Flood Relief Fund this August as a way to support those impacted.

The inaugural release, Russell's Reserve Single Rickhouse Camp Nelson C, features liquid from only 72 barrels from the now dismantled, seven-story rickhouse, Camp Nelson C. Built in 1946 and decommissioned in 2021, Camp Nelson C became a treasured rickhouse of Wild Turkey Distilling Co. Situated on top of a hill and next to the Kentucky River, the warehouse was made from timber and clad with tin to naturally control internal temperatures, with space for air to circulate and allow the barrels to breathe during the aging process. Russell's Reserve Master Distiller Eddie Russell selected the barrels for this special release from the center-cut, also considered the sweet spot, on floors three and four of the warehouse.

The Single Rickhouse from Camp Nelson C serves as a testament to the Russell Family's mastery of craft bourbon and appreciation of the distinctive liquid nuances that each Single Rickhouse brings. As Eddie began tasting through barrels selected for consideration for this release, he knew immediately once he'd tasted from the Camp Nelson C center-cut barrels that he'd found a special batch. A unanimous decision by all who tasted it, including Master Distiller Jimmy Russell and Eddie's son, Bruce Russell, the final flavor profile of Single Rickhouse Camp Nelson C is an unexpectedly rich and unique take for the brand.

"Tasting through our barrel stock as our whiskies age and determining which are right for each release is one of my favorite parts of the job," said Eddie Russell, Master Distiller at the Wild Turkey distillery. "When I tasted this liquid from Camp Nelson C, I knew it deserved its own place in Russell's history. It's a little different from what folks have come to expect from our whiskies, and even though we all personally enjoy different flavor profiles, Dad, myself and my son, Bruce all agreed instantly – this is a once in a blue moon kind of whiskey and deserving of being the first release in this special series. We hope everyone enjoys it as much as we do." 

Aged for over 10 years, this limited release of non-chill filtered bourbon was bottled at 112.4 barrel proof and is nothing short of decadent, with thick, rich introductory notes of toffee, coconut and vanilla, and a long, silky finish. Eddie Russell, with over four decades of experience under his belt, has described this whiskey as a "five-star liquid," which boasts the following characteristics:

• Proof: 112.4
• Aroma: Sweet vanilla, caramel and cream that transition to fresh and dried fruit and then notes of brown sugar, oak and char.
• Taste: Thick, rich and sweet introduction with notes of toffee, coconut and vanilla that transition to notes of apple, dried fruit, toasted pecan, chocolate and baking spices.
• Finish: Long finish with silky and sweet mouthcoating that transitions to a pleasant balance of oak, baking spices and rich sweetness

The Russell's Reserve Single Rickhouse Collection is the newest innovation to join the brand's lineup, which includes an award-winning portfolio of bourbon and rye whiskeys meant to sip and savor. Officially available on shelves in early October and just in time for the holidays, the 2022 Russell's Reserve Single Rickhouse Camp Nelson C will be available for a limited time at select U.S. retailers and at the Wild Turkey Distillery for a suggested retail price of $249.99 per 750 ML bottle. To sign up for brand and product availability alerts for future releases, please visit russellsreserve.com.

About Campari America

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM).  At the heart of Campari America are two legends in the American spirits industry.  The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY® Vodka.  The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world's finest whiskeys since the 1800's.  Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers.  Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®. Whether you're enjoying Russell's Reserve Single Rickhouse Camp Nelson C with your family or with friends, please remember to do so responsibly.

Campari America is headquartered in New York, New York.  More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica, Instagram: @CampariAmerica, and www.camparigroup.com.  Please enjoy Campari America brands responsibly and in moderation.               

SOURCE Russell’s Reserve

CONTACT: Campari America, Zuri Plair, zuri.plair@campari.com, 401-595-2241; or Image Land, Morgan Hawkins, rare@imageland.nyc, 212-367-8008

 

[Press Release] Hidden Barn Kentucky Straight Bourbon Whiskey Announces Initial Release

Contact:
Holly Weyler
holly@flytrapsnap.com
502.836.8715

Hidden Barn Kentucky Straight Bourbon Whiskey Honors Process, Quality and Creativity

 

Initial release available this month in select markets

 

Sparta, Kentucky (July 18, 2022) – Black barns are a hallmark of the rolling hills and hollers of Kentucky. At a time when distilling was a punishable offense, the black stained barns, caused by a naturally occurring microflora that feeds on airborne alcohol, were a giveaway to anyone looking to bust up an illegal distilling operation. In a sign of solidarity and community, Kentuckians would paint all barns black to make the still barns indistinguishable from others.

In this spirit of community and fellowship, a team of four friends and founders today announce the release of Hidden Barn Kentucky Straight Bourbon Whiskey. The initial release, available in stores later this month, is Hidden Barn Small Batch, composed of just seven barrels distilled by Master Distiller Royce Neeley and expertly blended by Master Blender Jackie Zykan.

Together with their partners, Nate Winegar and Matt Dankner of Colorado’s 5280 Whiskey Society, Neeley and Zykan are embracing the spirit of “doing things the hard way” with their first series release - putting process and quality above all else.

“We wanted to produce the kind of whiskey we would be proud to share, we wanted to lift the guardrails and pursue boundless creativity and unmatched quality in our process,” said Jackie Zykan, Master Blender for Hidden Barn. “Hidden Barn whiskies are full of subtlety and nuance, emphasizing quality at every turn and crafted to be shared in the celebration of good friends and good whiskey.”

Hidden Barn Kentucky Straight Bourbon Whiskey’s first series is comprised of distillate produced at the Neeley Family Distillery. In the spirit of doing things the hard way, Master Distiller Royce Neeley touches every step of the process from grain to aging, personally hand-collecting wild Kentucky yeast, carefully monitoring a 5-day fermentation using traditional cypress fermenters, and personally distilling and hand-cutting the double pot distillation.

The Whiskey Made the Hard Way series was fermented using wild yeast and is double pot distilled. It was collected at 127 proof, and entered the barrel at 110 proof. The seven barrels represent some of the first lots to mature under the watchful eye of Neeley. To maintain the integrity and viscosity of the liquid, the bourbon is screened for sediment and sees no additional filtration.

Hidden Barn Kentucky Straight Bourbon Whiskey Batch #001 is presented at an undiluted batch proof of 53% ABV and offered at a suggested retail price of $74.99. The initial offering will be available in Kentucky, Colorado, Florida and California, with more distribution expected before the end of the year.

Product: Hidden Barn Kentucky Straight Bourbon Whiskey, Small Batch #001 Whiskey Made the Hard Way series

Number of barrels: 7

Producer: Neeley Family Distillery (DSP-KY-20039) Sparta, KY

Mash: 70 percent Corn, 20 percent Rye, 10 percent Malted Barley

Fermentation: 5 days using wild-caught Kentucky yeast and Northern Kentucky aquifer water

Distillation: Double pot distilled, collected at 127 proof

Maturation: Between 4-5 years

Barrel: Two-year seasoned American white oak

Fill: 110 proof

Filtration: Sediment filter only

What’s inside (in order of prominence): Almond, Butterscotch, Sweet Cherry, Dried Fig, Black Tea, Spearmint, Allspice, Black Pepper, Grapefruit Peel, Cardamom

About Hidden Barn Kentucky Straight Bourbon Whiskey
Kentuckians have been known to stand united. The sense of community that was so crucial to the production of bootleg whiskey in those hidden barns of Kentucky is the same spirit that inspires the Hidden Barn brand today. Local gatherings to unwind, trade stories and share a good pour of whiskey are where the founders of Hidden Barn found their fellowship. The shared desire to build connection and fellowship drove them to become business partners. Founded in 2022 by Master Distiller Royce Neeley, Master Blender Jackie Zykan, 5820 Whiskey Society’s Nate Winegar and Matt Dankner, Hidden Barn honors the tradition of whiskey made the hard way in a celebration of community, shared passion and alchemy to create whiskey worth sharing. More information available at HiddenBarnWhiskey.com. Follow on Instagram: @hidden_barn.

###

--
flytraps llc
holly@flytrapsnap.com
502.836.8715

All photos courtesy Hidden Barn Kentucky Straight Bourbon Whiskey, Medici.

[Press Release] Buffalo Trace Distillery Announces New Dining and Tourism Destination

Media Contact: Woody Maglinger, RunSwitch PR
270-302-6642 / woody@runswitchpr.com

FRANKFORT, FRANKLIN CO. Ky. (July 12, 2022) — Buffalo Trace Distillery today announced plans to introduce an exciting new local tourism and dining destination at the distillery near downtown Frankfort. An existing building that currently operates as a gas station will be converted to support the venue. The new destination is expected to open in
2023.

“At Buffalo Trace Distillery we are always looking for ways to engage and inspire our visitors and residents of our local community alike,” said Sara Saunders, Vice President Buffalo Trace Distillery. “As we look to the future, we’re committed to honoring the traditions of our 234-year history while also embracing change as we aim to invite even more whiskey lovers into our family. This exciting project does just that, and we are thrilled to be adding another quality dining and tourism destination for both Franklin County residents as well as the 400,000+ guests from around the world who visit our distillery each year.”

It is anticipated that the new destination will inject significant revenue into the local community, paving the way for the creation of new local jobs and serving as a strong tie-in to the downtown Frankfort redevelopment master plan.

“Our commonwealth’s world-famous bourbon industry is a vital component of our thriving agriculture ecosystem,” said Kentucky Commissioner of Agriculture Dr. Ryan Quarles. “We are thrilled to see the historic Buffalo Trace Distillery continue to expand through this exciting project that will showcase Kentucky Proud food and beverages to an even wider audience in the years to come.”

While specific plans are still being finalized, the destination will be constructed at the Fair Oaks Lane entrance to the distillery on the site of the existing BP gas station and convenience store, a property Buffalo Trace Distillery currently owns. Operations at the gas station will end in August 2022 with plans to break ground on the new venue to follow shortly thereafter.

“As a longtime Franklin County resident and business owner, I am thrilled to see our neighbor, Buffalo Trace Distillery, continuing to pour resources and new opportunity back into our growing community,” said Marc Stone, President of Stonebridge Hospitality, the area’s largest hotelier. “This new experience, available to visitors from across the globe who come right here to Franklin County, will encourage guests to spend more time here, a benefit to every local business.”

Company officials anticipate that groundbreaking for the new tourism and dining destination will take place in fall of this year, with a grand opening target of summer 2023.

Full details about Buffalo Trace Distillery’s catalogue of signature products and distinctive visitor experiences are available at BuffaloTraceDistillery.com.

# # #

About Buffalo Trace Distillery

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Franklin County, Kentucky. The Distillery's rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as is listed on the National Register of Historic Places. The Distillery has won 35 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. To learn more about Buffalo Trace Distillery visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery visit www.buffalotracedistillery.com/media.

Jack Daniel’s Releases Small Batch Special Release Coy Hill High Proof- The highest ever released

Jack Daniel’s Small Batch Special Release Coy High Proof (image via Jack Daniel’s)

The Jack Daniel Distillery introduces the very limited Jack Daniel’s Small Batch Special Release Coy Hill High Proof in 375ml bottles available in Tennessee only. Matured in the highest reaches of barrelhouses on Coy Hill, the highest elevation at the Jack Daniel Distillery, this Tennessee Whiskey is bottled at proof points ranging from 143.6 - 155.1.

During the bottling of the 2021 Single Barrel Special Release Coy Hill High Proof, around 55 barrels were found where the Angel’s Share – the whiskey lost due to evaporation – was so high the liquid inside could not be bottled as Single Barrel selections. The high level of evaporation resulted in a unique flavor and character as well as a higher proof. The barrels were instead batched together by profile to create the Jack Daniel’s Small Batch Special Release Coy High Proof, featuring five unique batches at 143.6, 147.3, 149.8, 153.2, and 155.1 proof – the highest proof whiskeys ever released from Jack Daniel’s.

“When we found these barrels in our Coy Hill barrelhouses, we immediately knew we had something special. But due to the very low yield and incredibly high proofs, we had to be creative in how we bottled these last drops,” said Chris Fletcher, Jack Daniel’s Master Distiller. “We batched the barrels to craft unique profiles at five proof points highlighting the characteristics of this special liquid and developed a new higher compression cork specifically designed for this expression. It’s an exciting time at Jack Daniel’s as we continue to push innovation and experimentation in our whiskey-making while showcasing everything the Jack Daniel Distillery has to offer.”

Jack Daniel’s Small Batch Special Release Coy Hill High Proof has an aroma of burnt sugar, cooked fruit and oak with notes of rich molasses and concentrated barrel spice with bold oak. It finishes long and full with layers of char, dried fruit and caramel.

Jack Daniel’s Small Batch Special Release Coy Hill High Proof has a mash bill of 80% corn, 12% malted barley and 8% rye and ranges 143.6 - 155.1 proof (71.8% - 77.55% abv). The 375ml bottles will be available in very limited quantities in Tennessee and at the White Rabbit Bottle Shop at the Jack Daniel Distillery beginning July 1 with a suggested retail price of $55.

Due to the high barrel strength, the bottle should remain upright at all times unless pouring into a glass to enjoy.

For more information, visit www.jackdaniels.com.

 

Michter's Sole 2022 Release of 10 Year Rye Scheduled for July

Michter's 10 Year Single Barrel Kentucky Straight Rye

LOUISVILLE, Ky., June 29, 2022 /PRNewswire/ -- This July Michter's will ship its first and only 2022 bottling of 10 Year Rye. Michter's Master Distiller Dan McKee commented, "Given that we're holding back our 10 Year Bourbon until 2023, I'm especially happy to be releasing our 10 Year Rye this summer. It's one of my very favorite releases."

When remarking on the 2022 release of the distiller's 10 Year Rye, Michter's President Joseph J. Magliocco said, "It may be the only release we do of a 10 Year whiskey this year, but it's a really special one. At Michter's it's about never compromising on quality rather than maximizing sales." The suggested U.S. retail price per 750ml bottle of Michter's 10 Year Rye is $185.

Michter's 10 Year Rye is a single barrel product. It is a Kentucky style rye made from a fair amount of corn and barley to give balance and added complexity to the spice of its rye grain. "This year's Michter's 10 Year Rye continues to provide a consistent, rich and complex experience with beautiful spice and citrus surrounded by decadent chocolate, caramel and fruit. It is the exceptional balance of sweet and spice with a subtle hint of oak maturity that makes Michter's so special to those who appreciate a Kentucky style rye." observed Michter's Master of Maturation Andrea Wilson.

Michter's has a rich and long legacy of offering traditional American whiskeys of exceptional quality. With each of its limited production offerings aged to its peak maturity, Michter's highly acclaimed portfolio includes rye, bourbon, sour mash whiskey, and American whiskey. Currently all types of Michter's are being allocated because demand exceeds supply. In October 2021, Michter's was named the Most Admired American Whiskey in a survey conducted in 25 countries. In January 2022, Michter's was named the #1 Top Trending American Whiskey brand by Drinks International in their Annual Brands Report.

For more information, please visit www.michters.com, and follow us on Instagram, Facebook, and Twitter.

Contact:
Joseph J. Magliocco
+1 (502) 774-2300 x580
jmagliocco@michters.com

SOURCE Michter's Distillery

Chattanooga Whiskey ANNOUNCES NEXT RELEASE IN AWARD-WINNING BOTTLED IN BOND VINTAGE SERIES

Bottled in Bond: Spring 2018 Vintage from Chattanooga Whiskey

CHATTANOOGA, TN (May 27, 2022) – Chattanooga Whiskey today announced the next release of their Bottled in Bond Vintage Series: Spring 2018 Vintage. The series is exclusively crafted at their Riverfront Distillery and is a single-season, vintage-dated expression of their Tennessee High Malt style.

To be labeled Bottled in Bond, a bourbon must be the product of one distillation season, one distiller, and from one distillery. Legally, it must be aged in a federally bonded warehouse for at least four years and bottled at 100 proof.

“We believe this release not only lives up to the Bottled in Bond tradition, but also pushes our BIB Vintage Series in an exciting new direction,” said Tim Piersant, Founder & CEO.

Barreled January through June 2018, Chattanooga Whiskey’s Spring 2018 Vintage is crafted from a selection of four unique high malt bourbon mash bills - all made within the same distilling season - and each composed of at least 25% specialty malted grains. The result is an innovative approach to one of the industry’s most time-honored quality standards.

“Our Spring 2018 blend includes a small percentage of a new recipe to the series: R18016. Made with approximately 20% minimally dried ‘green’ malt in its mash bill, this delicate recipe added a lovely, light complexity to the blend,” said Grant McCracken, Head Distiller.

Bottled in Bond: Spring 2018 Vintage will be available at the Chattanooga Whiskey Experimental Distillery and across TN, GA, FL, TX, IL, IN, SC, LA, KY, AL, and CO at a suggested retail price of $52.99 for a 750ml bottle. Expect notes of crème brûlée, apple cobbler and toasted coconut with a long, malty-sweet finish. More information about each mash bill can be found at chattwhiskey.com/mashbills.

About Chattanooga Whiskey:
Starting in 2011, Chattanooga Whiskey challenged the laws and won the right to distill whiskey in Chattanooga for the first time in over 100 years. The Chattanooga Whiskey Experimental Distillery now hosts over 40,000 visitors per year and serves as a hub of innovation and creativity to push the boundaries of craft whiskey. The Riverfront Distillery is the production home to Chattanooga Whiskey’s signature expressions, Chattanooga Whiskey 91, Cask 111 and 99 Rye, and their Bottled in Bond Vintage Series.

Experimental Distillery 1439 Market Street, Chattanooga, TN
Riverfront Distillery 890 Riverfront Pkwy, Chattanooga, TN
For more information: Press@TNStillhouse.com

For more information on Tennessee High Malt, click here.

[Press Release] Brown‑Forman and The Coca-Cola Company Announce Plans to Debut Jack Daniel's® Tennessee Whiskey and Coca-Cola®™ Ready-To-Drink Cocktail

LOUISVILLE, KY/ATLANTA, GA - Brown‑Forman Corporation (NYSE: BFA) (NYSE: BFB) and The Coca-Cola Company (NYSE: KO) today announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option.

Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown‑Forman Corporation,  the largest American-owned spirit and wine company. “Brown‑Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”

“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “We are excited about our new relationship with Brown‑Forman and look forward to the introduction of Jack Daniel’s & Coca-Cola.“

The can and packaging, which will feature two of the world’s most recognizable and valuable trademarks in Coca-Cola and Jack Daniel’s, will include clear responsibility symbols stating that it is to be enjoyed only by consumers of legal drinking age. Jack Daniel’s & Coca-Cola RTDs will adhere to responsible marketing practices held by Brown‑Forman and The Coca-Cola Company.

The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending  on the market. A zero sugar version of the beverage will also be available.

About Brown‑Forman Corporation
For over 150 years, Brown‑Forman Corporation (NYSE: BFA) (NYSE: BFB) has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire,  Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Finlandia, Chambord, and Fords Gin. Brown‑Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/. Follow us on Twitter, Instagram, and LinkedIn. 
 
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

Contacts:

Brown‑Forman Corporation/Jack Daniel’s:
Media: Elizabeth Conway, Elizabeth_Conway@b-f.com
Investors and Analysts: Sue Perram, Sue_Perram@b-f.com

The Coca-Cola Company:
Media: Scott Leith, sleith@coca-cola.com
Investors and Analysts: Tim Leveridge, koinvestorrelations@coca-cola.com

 

 

[Press Release] Lux Row Distillers Introduces Ezra Brooks 99, Rebel 100 in 1.75L Bottles

Lux Row Distillers – the Bardstown, Kentucky, home of the Ezra Brooks, Rebel, Daviess County, David Nicholson and Blood Oath bourbon brands – has added two SKUs to its repertoire of offerings at retail. Beginning in June, the distillery’s Ezra Brooks 99 and Rebel 100 brands will be available in 1.75L bottles at a minimum suggested retail price of $44.99 and $35.99, respectively.

Introduced in early 2021, Ezra Brooks 99 is a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow finish, Ezra Brooks 99 features the same spicy, ryed-bourbon-mash-bill taste as the original Ezra Brooks, but with an enhanced flavor profile delivered by the higher proof. Introduced in 2019, Rebel 100 is a smooth wheated bourbon that offers the same round body and full flavor of the original Rebel Bourbon but takes it a step further by dialing up the proof to 100.

The level of sales success enjoyed by both Ezra Brooks 99 and Rebel 100 is a key factor in the decision made at Lux Row Distillers to expand these brand offerings by including both variants in 1.75L bottles.

“Since their respective launches in 2019 and 2021, Rebel 100 and Ezra Brooks 99 have been very popular with our customers,” said Eric Winter, whiskey brand manager for Lux Row Distillers. “Our decision to include both brands in 1.75L bottles is a reflection of their continued popularity, as well as our ongoing effort to give our customers what they are looking for.”

According to research provided by Mintel (source: Lightspeed/Mintel – US Dark Spirits Report, Nov. 2020), consumers are seeking spirits they consider “premium,” as defined by a combination of superior taste, heritage, price and awards won, among other factors. This research is supported by recent Nielsen market data (source: Nielsen 52 wks 9L cases, week ending 1-1-2022), which indicates consumer movement away from value brands and toward more premium offerings.

“Over the years Luxco has innovated within the whiskey category to keep up with the demands of the changing consumer by introducing more unique premium offerings,” said Luxco VP of Marketing Fletcher Buchman. “Over the past five to seven years, the demand for – and growth of – the premium and super-premium bourbon categories continue to grow, and we are prepared to grow along with it.”

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from five distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; Ross & Squibb Distillery in Lawrenceburg, Indiana, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced; and the Washington, D.C.-based Green Hat Distillery, producer of the Green Hat family of gins. The innovative and high-quality brand portfolio also includes Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey and other well-recognized brands.

For More Information:
https://luxrowdistillers.com/

 

[Press Release] MURLARKEY'S ALCHEMY CONTINUES - FIRST STRAIGHT BOURBON RELEASE TAKES DOUBLE GOLD AT NYISC, WHILE SALSA BORRACHA WHISKEY TAKES GOLD AT ADI

BRISTOW, Va., June 7, 2022 /PRNewswire/ -- MurLarkey® Distilled Spirits is excited to announce that its first bourbon release, MurLarkey Birthright™ Straight Bourbon Whiskey, has won the Double Gold medal at the 13th Annual New York International Spirits Competition.

The NYISC is recognized as one of the most respected and influential international spirits competitions in the industry. This year, over 1400 spirits from around the world competed in a blind tasting judged by top spirits buyers. Birthright received a 96 rating and Double Gold honors, a unanimous decision by the NYISC panelists.

"It's been an amazing year and I'm incredibly proud of our team and give special thanks to Head Distiller Kevin Szady and Master Distiller George "Papi" Zwetkow," said Tom Murray, MurLarkey CEO. "First Salsa takes Gold and Best of Category at ADI, and now Birthright takes Double Gold at NYISC no less. Both amazing accomplishments, and to do it with two radically different spirits is a true testament to the skilled magic of MurLarkey." 

Earlier this year, MurLarkey Papi's Salsa Borracha Whiskey earned a Gold Medal in the American Distilling Institute's 2022 International Spirits Competition. The judges noted the whiskey's "incredible flavor construction" and how the corn whiskey spirit "tastes so much like actual salsa."

"From our first sips, we all loved the profile of Papi's Salsa Borracha Whiskey," said Jim Larkin, MurLarkey COO. "It is a spirit like no other. We are honored to be awarded Gold and Best of Category by the ADI judges for this truly unique and delicious spirit."

MurLarkey has now won at least Gold in international competition in five categories: Vodka (Divine Clarity Vodka), Gin (Imagination Gin), Aged Whiskey (Smokehouse Whiskey), Flavored Whiskey (Papi's Salsa Borracha Whiskey), and Bourbon (Birthright™ Straight Bourbon Whiskey), an achievement to our knowledge no other craft distillery can claim.

About MurLarkey

Since 2016, MurLarkey has continued to challenge convention, producing a broad array of handcrafted, award-winning spirits and RTDs. Using only the finest, all-natural ingredients, MurLarkey spirits are produced to uncompromising standards.

MurLarkey is currently distributed by Virginia ABC and Breakthru Beverage Group. For more information about MurLarkey, product spec sheets, or press ready photos, contact Nicole Murray at nicole@murlarkey.com or visit www.murlarkey.com.

CONTACT: 
Josh Luckenbaugh
MurLarkey Distilled Spirits, Inc.
(571) 284-7961

SOURCE MurLarkey Distilled Spirits

 

[PRESS RELEASE] ULTIMATE SPIRITS CHALLENGE® 2022 Results Announced

HAWTHRONE, N.Y., June 8, 2022 /PRNewswire/ -- Ultimate Spirits Challenge (USC), since 2010 the world's most prestigious global spirits competition, today releases the results of the 2022 Challenge. USC 2022 proved to be the thirteenth consecutive year of record submissions. Entries arrived from more than 50 spirit-producing nations.

The judging, held through May and early June, determined 57 Chairman's Trophy winners, 274 Finalists, 446 Great Values, and 143 Tried & True Award winners. As always, USC was conducted at the custom-designed Ultimate Beverage Challenge (UBC) Evaluation Center, located in Hawthorne, NY.

Says UBC Co-Founder and Judging Director F. Paul Pacult, "Aside from being the largest USC ever, this year's Challenge was likewise the most global, with an impressive array of quality distillates from places as far away from New York as China, Australia, Ecuador, India, and Chile. Virtually all categories saw healthy gains, most notably gin, Ready-to-Drink cocktails, mezcal, rum, tequila, rum, vodka, and all whiskey and brandy categories.

"Since producers tend to enter their top-shelf marques into USC, it's clear that they look to us for the most accurate and unbiased data in the industry. We already look forward to USC 2023!"

View complete results at:
www.ultimate-beverage.com/usc2022results

Photos available at:
www.ultimate-beverage.com/usc2022photosdownload

 

Ultimate Spirits Challenge 2022 Chairman's Trophy Winners

AMARO 
Nonino Amaro Riserva

APERITIF/APERITIVO
Bache Gabrielsen Very Old Pineau des Charentes

BAIJIU
Yushan Taiwan Superior 12 Years Old Kaoliang

BRANDY
American: BrandyLab California Brandy
Armagnac: Château de Laubade Cask Strength 1994 Bas Armagnac 
Calvados: Christian Drouin Les Millésimés 1982 Pays d'Auge 
Cognac: Pierre Vallet Single Cask 
Pisco: Tres Erres Reservado

GIN & GENEVER 
Gin: Gordon's Traveler's Edition London Dry 
Genever: Notaris Bartender's Choice Jerry Thomas Rome Edition

HARD SELTZER 
High Noon Sun Sips Pineapple Vodka & Soda

LIQUEUR 
Berry/Fruit: Matsui Brandy Umeshu Fruit
Citrus/Triple Sec: Cointreau 
Chocolate: Faretti Biscotti Chocolate 
Cream/Dairy: Carolans Cold Brew 
Herbal/Mint/Spice/Botanical: Sorel

MEZCAL 
Vago Ensamble en Barro

MIXER
Fever-Tree Ginger Ale

READY-TO-DRINK COCKTAIL
Gin: Le Barteleur Hanky Panky
Rum: Koloa Sparkling Mango Hawaiian Rum Cocktail
Tequila: Cazadores Paloma
Vodka: Boyd & Blair Blood Orange Cosmo
Whiskey: Social Hour Harvest Whiskey Sour Made with George Dickel

RUM
Dark/Gold: Plantation Xaymaca Special Dry Pot Still 
Flavored: Plantation Cut & Dry Coconut 
Rhum Agricole: Baie de Trésors Plein Soleil Blanc 
Over-Proof: ImpEx Collection Long Pond 2007 14 Years Old 
White/Silver: Plantation 3 Stars

SHOCHU
iichiko Frasco

TEQUILA, 100% AGAVE 
Blanco/Plata: El Tesoro 
Reposado: Don Fulano 
Añejo: Tequila Ocho 
Extra Añejo: Cierto Reserve Collection

VERMOUTH 
Dry: La Quintinye Royal Extra Dry 
Sweet: La Quintinye Royal Rouge

VODKA 
Unflavored: Belvedere Smogóry Forest Single Estate Rye 
Flavored: 23rd Street Riverland Rose

WHISKY – CANADA 
WhistlePig The Boss Hog VIII LapuLapu's Pacific Straight Rye

WHISKEY – IRELAND 
Blended: J.J. Corry The Gael 
Single Pot Still: Redbreast 21 Years Old 
Single Malt: Knappogue Castle 21 Years Old

WHISKY – SCOTLAND 
Blended: Dewar's Double Double 32 Years Old 
Blended Malt: The Scotch Malt Whisky Society Batch #13 Tabanco Time 11 Years Old 
Single Malt-Highland: Glenmorangie Truffle Oak Reserve 26 Years Old 
Single Malt-Island: Highland Park Viking Honour 12 Years Old 
Single Malt-Islay: Ardbeg Uigedail 
Single Malt-Speyside: Mortlach Cowie's Blue Seal 20 Years Old

WHISKEY – USA 
Bottled-In-Bond: Old Fitzgerald Spring 2022 Edition 17 Years Old 
Bourbon: Eagle Rare 17 Years Old 
Rye: Smooth Ambler Founders' Cask Strength Series 
Single Barrel: Elmer T. Lee Single Barrel 
Single Malt: Courage & Conviction Cuvée Single Cask, Cask No. 1266 
Tennessee: Jack Daniel's 10 Years Old 
Wheat: Bainbridge Battle Point Two Islands Islay Cask 
Other: Barrell Whiskey Private Release DJA1 Blend 1 Finished in a St. Agrestis Brooklyn Amaro Cask

WHISK(E)Y – WORLD
Japanese: Matsui The Kurayoshi Sakura Cask Japanese Single Malt
World: Seven Seals The Age of Pisces Oloroso Sherry Wood Finish Single Malt

After undergoing careful analysis through multiple panels, all products are rated on the 100-point scale by the spirits industry's most renowned judges including buyers, journalists, educators, authors, and bar owners.

Spirits scoring 85+ points receive a detailed tasting note. All spirits scoring 80+ points receive an individual results page, which provides all downloadable marketing material.

USC results are promoted globally and on social media.

ULTIMATE SPIRITS CHALLENGE…No shortcuts. Just honest, impartial judging.

ABOUT ULTIMATE BEVERAGE CHALLENGE

Ultimate Beverage Challenge (UBC) provides expert evaluation of spirits for producers, importers, and marketers through its innovative annual competition: Ultimate Spirits Challenge. UBC partners are F. Paul Pacult, Sue Woodley and David Talbot.

SOURCE Ultimate Spirits Challenge

CONTACT: Media Contact: Savona Communications: Manuela Savona, manuela@savonacomminications.com; Ashley Ott, ashley@savonacommunications.com

 

[PRESS RELEASE] Basil Hayden Announces One-time Release: Basil Hayden Subtle Smoke

DISCOVER A SOFTER SIDE TO SMOKY SPIRITS WITH LATEST RELEASE FROM BASIL HAYDEN® - SUBTLE SMOKE

An innovative, one-time release with notes of soft char and light butterscotch

CLERMONT, KY, March 31, 2022 /PRNewswire/ -- Basil Hayden challenges the notion that smoky spirits are harsh with its newest ultra-premium bourbon and limited time offering, Basil Hayden® Subtle Smoke. Artfully complex, yet uniquely approachable, Basil Hayden Subtle Smoke is an entirely new take on smoky spirits that will capture the attention of the whiskey connoisseurs and those new to the category.

Basil Hayden Subtle Smoke

Basil Hayden Subtle Smoke is crafted differently from most other smoky spirits. The steps to create this unique bourbon begin with toasting and lightly charring a secondary barrel. Afterwards, hickory-smoked chips are delicately ignited at a constant feed to produce smoke, which is then pumped into the barrel, resulting in soft, charred notes. This six-month secondary aging process provides a smoother, more subtle take on smoky spirits, and creates the perfectly sophisticated, yet approachable introduction to both bourbon and Basil Hayden.

"We continue to honor my grandfather Booker Noe's legacy of pushing the boundaries of what bourbon can be with the debut of Basil Hayden Subtle Smoke," said eighth generation Beam family distiller, Freddie Noe. "A showcase of the many ways in which our bourbon can be layered, refined and complex, yet approachable and inviting, Basil Hayden Subtle Smoke is re-imagining how smoky spirits can taste."

On the nose, aromas of mellow smoke character with a hint of vanilla preface flavors of soft char with light sweetness reminiscent of butterscotch and maple on the palette. Concluding with a crisp, yet delicate finish of smokiness with light toasted hickory wood, the new expression offers a subtle, welcoming introduction to a smoky spirit while paying homage to the bourbon's signature high-rye style.

"Basil Hayden Subtle Smoke is proof that bourbon can be complex and smoky, but doesn't need to be harsh," said Jonathan Marks, Senior Brand Director for Global Small Batch Bourbon at Beam Suntory. "We look forward to bringing new members into the Basil Hayden family with this bourbon that provides a subtle invitation to smoky spirits in a way that only Basil Hayden can."

Perfect for gifting spirits connoisseurs or wow-ing friends at a dinner party, Basil Hayden Subtle Smoke is available now, for a limited time, at premium spirits retailers across the United States and with a suggested retail price of $49.99/750mL. Ideally served neat or on the rocks, Basil Hayden Subtle Smoke encourages those new and familiar with the category to discover all that bourbon can be through the subtle, unexpected infusion of smoke.

About Basil Hayden®
Crafted in 1992 by Booker Noe as part of the Small Batch collection, Basil Hayden introduced a more subtle side of bourbon compared to its counterparts. Inspired by bourbons with high-rye mash bills, Booker set out to create a bourbon that would offer an approachable taste profile and defy preconceived bourbon perceptions.  Basil Hayden Bourbon welcomes new drinkers into whiskey and showcases new occasions to drink it. Beyond its flagship Basil Hayden Bourbon, the brand has pushed the boundaries of innovation in recent years. These intriguing offerings have included expressions such as Basil Hayden Toast, Dark Rye, 10-Year, and the new, limited time release of Basil Hayden Subtle Smoke.

About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Courvoisier cognac, as well as world renowned premium brands including Basil Hayden, Knob Creek and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and On The Rocks Premium Cocktails. 

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good.  Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.