Here is today's press release from Heaven Hill announcing
the Elijah Craig Toasted Barrel release:
New expression finished in custom toasted new oak barrels continues Elijah Craig’s spirit of innovation
Elijah Craig, a leading premium Kentucky Bourbon, today announced the
launch of Elijah Craig Toasted Barrel Kentucky Straight Bourbon
Whiskey. The latest line extension from the award-winning Elijah Craig
family, Toasted Barrel adds an extra layer of sweet oak complexity to
the traditional Bourbon.
The process begins with fully matured Small Batch, which is dumped
and then re-entered at barrel proof into a second, custom toasted new
oak barrel designed in partnership with Independent Stave Company. Made
with 18-month air dried oak, the finishing barrel is first toasted and
then flash-charred using a moderate toast temperature and toast time. An
extensive research and development process resulted in a final barrel
toast profile bringing forward dark sugar flavors within the wood to
create a balance of smokiness and sweetness after months of finishing.
The resulting taste is big, rich and complex with spice and pepper notes
that fade into milk chocolate with a hint of smoke as the finish
lingers with chocolate and baking spices. Only charred new American oak
barrels are used throughout the process to maintain the standards of
identity class and type designation for Straight Bourbon Whiskey.
“Elijah Craig Toasted Barrel pays homage to our namesake’s pioneering
spirit as the first to char oak barrels through thoughtful innovation
in the barrel-aging process,” said Max Stefka, Elijah Craig Senior Brand
Manager. “It was a pleasure partnering with Independent Stave Company
to create a custom toast profile and char level designed to best
complement fully matured Elijah Craig. Twice barreled for nuanced
flavor, Toasted Barrel showcases a Straight Bourbon process unique in
the marketplace.”
In 1789, Elijah Craig was the first to char oak Barrels to make
Bourbon, earning his place in history as the “Father of Bourbon.”
Toasted Barrel celebrates this pioneering spirit by pushing the Bourbon
barrel-aging process a step further. Elijah Craig Toasted Barrel is
bottled at 94 proof, consistent with Elijah Craig Small Batch Bourbon
and Elijah Craig Straight Rye Whiskey, and joins the rest of the
award-winning lineup of Elijah Craig Barrel Proof Kentucky Straight
Bourbon Whiskey and Elijah Craig Single Barrel Kentucky Straight Bourbon
Whiskey.
Packaged in the iconic Elijah Craig bottle, Toasted Barrel is
distinguished by new bottle decoration, face, side and neck labels with
smoky blue features. With an SRP of $49.99, Elijah Craig Toasted Barrel
will launch nationally on an allocated basis this September.
About Elijah Craig Bourbon
Elijah Craig Bourbon bears the name of the Reverend Elijah Craig,
known as “The Father of Bourbon,” who established his distillery in 1789
on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is
credited with being the first distiller to age his wares in charred oak
barrels. The clear, unaged corn liquor became transformed into a bold
amber liquid with a distinctively smooth flavor that makes Bourbon what
it is today. Produced by Heaven Hill Distillery, the family of whiskeys
includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey,
Elijah Craig Toasted Barrel, Elijah Craig Barrel Proof Kentucky Straight
Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight
Bourbon Whiskey.
First brought to market in 1986, Heaven Hill Distillery’s Master
Distillers were selecting a small number of barrels of the finest
Bourbon to make Elijah Craig Small Batch long before the term “small
batch” even existed. It is this attention to detail and superb
craftsmanship that give Elijah Craig an ideal balance of age, robust
body and rich flavor. Elijah Craig accolades have included Whisky
Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold
at the San Francisco World Spirits Competition, and Excellent Highly
Recommended honors at the Ultimate Spirits Challenge. For more
information, please visit
www.elijahcraig.com.
ABOUT HEAVEN HILL DISTILLERY: Founded in Kentucky by
the Shapira family in 1935, Heaven Hill Distillery continues its legacy
as one of the foremost American Whiskey producers. Heaven Hill has
cultivated the traditions and history of America’s Native Spirit with
its fierce independence, passionate family ownership, dedication to
quality, and thoughtful innovation. Today, Heaven Hill Distillery
maintains over 1.7 million barrels aging in 60 warehouses throughout
Nelson and Jefferson Counties. It is home to an award-winning collection
of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon,
Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky
and Parker’s Heritage Collection. Heaven Hill Distillery currently holds
the title of 2019 San Francisco World Spirits Competition Distillery of
the Year, Best in Show Whisky, and previously held the titles of 2018
San Francisco Spirits Word Spirits Competition Best Bourbon, 2017 Whisky
Advocate Whisky of the Year, 2016 Whisky Magazine Distillery of the
Year, 2016 Whisky Advocate American Whiskey of the Year and 2016 Rye
Whiskey of the Year from “Jim Murray’s Whisky Bible.” For more
information, please visit
www.heavenhilldistillery.com.