Friday, March 11, 2022

Maker’s Mark 46 receives bottle makeover

Maker’s Mark Distillery is proud to unveil a new Maker’s Mark 46 bottle and design that highlights the brand’s handmade values and helps better tell the story of the beloved and distinguished liquid fans who have come to know and love.

The new design puts the uniqueness of the liquid on full display, differentiating itself in the proprietary French oaked process that gives Maker’s Mark 46 its characteristic layers of faceted flavor.

While the bourbon inside the bottle remains the same, the new bottle design reinforces the consistency of the brand’s visual identity and more tangibly brings to life its premium legacy.

French oaked for layers of flavor, Maker’s Mark 46 is the taste vision of Bill Samuels, Jr., that helped him make his mark on the family legacy.

After over a decade in its original packaging, the new bottle better aligns with the visual identity comprising the full Maker’s Mark suite and better clarifies what makes the Maker’s 46 liquid special – French oak – while making clear to consumers that the liquid they love has not changed by so much as a drop. By more boldly leading with descriptions of “French oaked,” bourbon drinkers new and old can understand what flavor profiles they can expect to find behind the label.

 This article originally appeared on The Bourbon Flight.

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